Turobserver | Big Data for Smart Destinations

GOVERNANCE

Strengthen public-private cooperation, from a transparent and participatory management.

360º DIAGNOSIS

Measure all the destination indicators in a 360º analysis, identifying strengths and areas for improvement.

DNA

Identify the true DNA of the destination. Boost those products that generate the greatest interest to attract new segments and markets.

REPUTATION

Measure the degree of visitor satisfaction, get to know the destination's reputation and its different products.

TARGET

Know the most valuable segments. Capture quality tourism rather than quantity.

SUSTAINABILITY

Reach the objectives of seasonal adjustment by betting on a more sustainable tourism.

ANTICIPATION AND EFFICIENCY

By anticipating others thanks to 365-day reading, you will favor more efficient and accurate decision-making.

RESOURCE MANAGEMENT

Detect needs and opportunities to optimize the management of your resources.

PROMOTION AND MARKETING

Give visibility to the destination, find new business opportunities and boost marketing.

COMPETITIVENESS

Improve your positioning and measure your results based on competing destinations.

DISTRIBUTION

Identify, manage and find opportunities by analyzing the distribution channels with the greatest impact.

FORECAST, DECISION MAKING, ACTION PLANS. TUROBSERVER ANALYZES AND MONITORS BIG DATA TO TAKE THE PULSE OF THE DESTINATION

TUROBSERVER offers tourism intelligence through smart data aimed at taking the pulse of the destination , to help tourist institutions and companies with their strategic decisions , as well as in analyzing their main competitors .

It constitutes thedefinitive strategic tool to understand the way travelers interact in the destination and towards competitors both national and international.

Leire Bilbao
Manager VisitBenidorm
Given the difficulty of managing the new times, it is essential to have professional partners and great human teams such as Turobserver. The contacts and tools have been highly effective in strengthening relations between the International TTOO sector and local business in the midst of a pandemic. But without a doubt, it is necessary to convert Big into Smart Data so that decision-making and budget management are optimized.
Juan Francisco Martínez Carrasco
ITREM Director
A very satisfying experience. A great human team that has put its enormous talent and professionalism at the service of the tourism sector in the Region of Murcia, facilitating the contacts of our businessmen with a large number of international tour operators, guaranteeing the contacts that, due to the suspension of face-to-face meetings, they have not been able to develop to date. The return is being very positive and the results are already materializing.
Jose Antonio González Pérez
Jefe Negociado de Promoción
Servicio Provincial de Turismo
Excma. Diputación de Almería
The work carried out by the company has been rigorous, efficient and very consistent. At all times they have met deadlines, have executed what was agreed upon and have developed actions in a very professional manner. Great effort and good management. The follow-up has been impeccable. !! Congratulations!!